The biggest challenge to Charter Schools today is to consistently enroll new students. Not just to continually grow the school, but just to keep pace with natural attrition.
Parents have their own reasons for seeking alternative education; bullying, traveling, or just special needs. One thing this generation of parents have in common is how they go about it. Word of mouth is important, but they almost always start their search online.
Well it’s not exactly magic, but it is a formula.
It’s about having a website that resonates with parents looking for alternative education. One that converts visits into phone calls.
It's about producing great content that not only appeals to parents, but the type of quality content that search engines love.
Most of all, it’s about being found when parents are starting their search for the perfect school for their child.