Before you embark on a school marketing program, you need to understand the true value of acquiring a new student for your school. Ask yourself this; How many new students would I need each month to off-set my marketing budget and exponentially increase enrollments on a regular basis?
Many schools and businesses have the resources to manage their own marketing programs, but don’t have the expertise to formulate a Digital Marketing Plan. We are launching a new program where we create the strategy for your team.
Chasing buzz-words and shiny objects tends to lead you right back where you started…but with less resources to try it again. School
Marketing is an investment in time and money, and you MUST get a return on that investment.
Your school paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better
that decision was! Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when
it’s time to pull the plug? Glad you asked.
Your Website is the Hub of all your online marketing activity, it’s even a destination for offline marketing. Sooner or later every parent or student that you successfully target will eventually wind up on your website.
As you congratulate yet another graduating class, or say goodbye to students who move on for their own reasons, the business person in you realizes that you need to enroll more students just to keep pace with the needs of the school.
Marketing for Schools: Enrollment Strategies for the Digital Age
Designing a Digital Marketing Strategy for schools can be complex and intimidating. This article is designed as a resource for you to return to over and over again. These are the same tactics that we use to assist our education clients with their digital enrollment strategies.