The Search for the Elusive Website Pricing Model
How much does a website cost? Good question. How much does a car cost? How much does food cost? Lobster tails are food, but then again, so are Raman Noodles. Truth be told, I have a good reason for not having a good answer. Read on.
For the most part, websites come in two flavors; ones that someone builds for you, and ones you build yourself.
Digital Marketing 101: Domain Names
Selecting the perfect domain name is crucial to your marketing efforts because the cost of changing it in the future can be very painful. Not only will it be part of your company brand, the name can actually influence consumers and search engines. If you change it in the future you may have to go back and update all of your collateral material, and even worse, negate any search engine influence that you built up over time.
Parents and students don’t just search for “Charter schools” or “Alternative Education” they search… and then the “re-search” to see what other people have to say about your school and faculty. Face it, choosing an educational institution is a big step for families and individuals, and what others have said can make or break your enrollment efforts.
If you are in charge of overseeing your Charter School’s website development and really want to make sure that you properly dispose of all that unwanted cash, just follow along with our handy-dandy little slide show for tips and tricks to waste your budget. (more…)
Parents of students looking for alternative education, such as Charter Schools typically start their quest by searching on the Internet. That’s what you do, and that’s what everyone else does when looking for, well…anything. If you don’t show up for what they are searching for, some other school will.
The Internet is a crowded place, and so is the Charter School industry. With Google changing their algorithms like people change their underwear, ANY industry needs a “future-proof” search engine strategy. (more…)
Why should Charter Schools blog?
It’s just good public relations and good branding. Parents who are researching the right school for their child have an opportunity to get a feel for the schools culture, values and activities. In effect, build a comfort level with the school before they even engage a councilor to explore admissions.
Likewise, parents of current students are likely to enjoy staying up to date with school activities along with an increased familiarity and satisfaction with the faculty. Both of course are retention factors. It’s just a great way to keep motivated parents informed, and well…motivated.