Author Archives: Chuck Bankoff

Is Marketing Your School Just Not Your Thing? In this era of increasing competition and school choice, the role of the principal is changing. Unfortunately, it is no longer enough to have a strong educational environment for your school. Principals are being placed in the role of chief marketing officer of the school.

Why School Websites? No particular reason, other than its easer to put things into perspective when you have something you can visualize. These six tips are universal, but charter schools, private schools and college marketing is a pet project of mine, so we have a lot of experience we can relate to.

Google or Facebook for Charter School Marketing? Google and Facebook are both great marketing solutions, but they aren’t interchangeable. They each have their place in your marketing tool-kit, but depending on the stage of your buyer’s journey, one of them might be more appropriate than the other.

No Scrolling Please… “And don’t forget…no scrolling. Everything has to be above the fold. I want everything where people can see it. I just don’t want to take the chance that they might miss something.” -Every Client We’ve Ever Had

Inbound Made Easy… Sometimes it’s just easier to understand how something works by putting yourself in the place of someone who’s living it.  I was just looking for a way to simplify our Inbound Marketing strategy to a new client, and it accidentally turned into this blog post. Mary was sitting around looking through her […]

What Happened? My Website Didn’t Used to Suck You paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was!  Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the […]