“Lead Nurturing” and the Science of Student Enrollments

The Power of Marketing Automation

Did you know that 79% of marketing leads never convert into sales? Then again, 100% of marriage proposals are declined on the first date. Maybe we should have gotten to know each other a little better first?


Digital Strategies for Attracting More Students

Online marketing is no longer about picking services like an entrée from a Chinese menu. Everything is now so codependent and interrelated, that with few exceptions, individual strategies won’t stand on their own. (more…)



Every Student has a Shelf Life

As you congratulate yet another graduating class, or say goodbye to students who move on for their own reasons, the business person in you realizes that you need to enroll more students just to keep pace with the needs of the school. (more…)

Answer the Phone!

Does your charter school rely on phone calls to keep your enrollments up? Are you answering every call? Don’t worry, you have an answering machine, right? Sorry to disappoint you, but that’s not good enough. Here’s why…


The growth of school choice throughout the country has increased the competition for students. More and more schools are having to actively market themselves to attract students. And marketing your school well is becoming an imperative to combat the competition. (more…)

Is Marketing Your School Just Not Your Thing?

In this era of increasing competition and school choice, the role of the principal is changing. Unfortunately, it is no longer enough to have a strong educational environment for your school. Principals are being placed in the role of chief marketing officer of the school. (more…)