Digital Strategies for Attracting More Students
Online marketing is no longer about picking services like an entrée from a Chinese menu. Everything is now so codependent and interrelated, that with few exceptions, individual strategies won’t stand on their own. (more…)
Every Student has a Shelf Life
As you congratulate yet another graduating class, or say goodbye to students who move on for their own reasons, the business person in you realizes that you need to enroll more students just to keep pace with the needs of the school. (more…)
Answer the Phone!
Does your charter school rely on phone calls to keep your enrollments up? Are you answering every call? Don’t worry, you have an answering machine, right? Sorry to disappoint you, but that’s not good enough. Here’s why…
The growth of school choice throughout the country has increased the competition for students. More and more schools are having to actively market themselves to attract students. And marketing your school well is becoming an imperative to combat the competition. (more…)
Is Marketing Your School Just Not Your Thing?
In this era of increasing competition and school choice, the role of the principal is changing. Unfortunately, it is no longer enough to have a strong educational environment for your school. Principals are being placed in the role of chief marketing officer of the school. (more…)
Why School Websites?
No particular reason, other than its easer to put things into perspective when you have something you can visualize. These six tips are universal, but charter schools, private schools and college marketing is a pet project of mine, so we have a lot of experience we can relate to. (more…)